Growth hacking, clickbait, flat design, & alt-J
This week...I read:
- The most useful business advice you’ll ever get from me by Paul Jarvis: I’ve been really digging Paul’s writing and his Sunday Dispatches lately. This one is a great reminder that building real, genuine relationships is quite possibly the most important thing you can do for your career.
- 5 Things You Can Learn About ‘Growth Hacking’ From The Man Who Coined The Term by Neal Taparia: I’ve been following the growth hacking movement for a while now and I really appreciate the way it challenges traditional marketing mindsets and practices. This article is full of great ideas from Sean Ellis, one of the fathers of growth hacking.
- The Dangers of Creating Clickbait by Matt Wesson: A great and challenge article on the difference between clickbait and valuable content marketing. I really appreciated Matt’s candor on this issue. As a marketer, I know first hand how tempting it is to just create click bait when you’re short on time and inspiration.
- flat.icns – I love flat design, so naturally when I saw these icons on one of our software engineer’s computer, I had to know where I could find them myself. Shout out to Dennis Coyle for helping me make my daily OS X experience cleaner and more beautiful.
I listened to:
- Breezeblocks by alt-J: I have fallen more and more in love with alt-J over the past few months. I love way they combine playfulness with creativity. This album is a great soundtrack for a productive day.